Using Conversion Tracking in AdWords

PLEASE NOTE: Auto-tagging must be enabled with the AdWords Account so that the Google Click ID (GCLID) can be used to push conversion back into AdWords. To see how to check if auto-tagging is enabled please click here

Step 1

Log in to our reporting platform and click Activate Google AdWords on the home tab.

Activate Google AdWords

Step 2

Authorise us by logging in with a Google account that is linked to your AdWords account. Once this is activated, you will be returned to the reporting portal and asked to select your AdWords account. Select the account that relates to the website you wish to active and click the Finish button.

Select Your Google AdWords Account

Once once completed, you will need to create some Custom Columns in AdWords.

We will be creating 3 custom columns:

  1. Calls - Total number of calls your receive through AdWords
  2. Cost/Call - Average cost you spend to get receive call
  3. Call % - Conversion Rate (No. of Calls รท Clicks)

Step 3

Log into AdWords and make sure you are in the Campaigns tab on the Campaigns page. Then click on the Columns drop down list and select Modify columns...

Modify Columns

Step 4

From the Select metrics list click on Custom columns

Select Column Metrics

Step 5

In the pop-up window that opens, name the column Calls and in the Metric drop down list select Conversions -> Conversions.

Naming The Column

Step 6

Click the triangle to the left of Conversions. Then click the button to add Conversion name to the Selected segment area.

Select Conversion Name

Step 7

In the Selected segment area tick the box next to Call Tracking and then click Save.

Select Segment Name

Step 8

Click on the + Column button to add a new column.

Add a New Column

Step 9

In the pop-up window that opens, name the column Cost/Call and in the Metric drop down list select Conversions -> Cost / conv.

Add a New Column

Step 10

Click the triangle to the left of Conversions. Then click the button to add Conversion name to the Selected segment area.

Select Conversion Name

Step 11

In the Selected segment area tick the box next to Call Tracking and then click Save.

Select Segment Name

Step 12

Add one final column by clicking on the + Column button.

Add The Final Column

Step 13

In the pop-up window that opens, name the column Call % and in the Metric drop down list select Conversions -> Conv. rate

Conversion Rate

Step 14

Click the triangle to the left of Conversions. Then click the button to add Conversion name to the Selected segment area.

Select Conversion Name

Step 15

In the Selected segment area tick the box next to Call Tracking and then click Save.

Select Segment Name

Step 16

Finally make sure that all of the new columns have been added to the list on the right to ensure they will be added to your table. If not click on the >> next to the columns that are missing. Click Apply to add these new columns.

Select Segment Name

Step 17

You should now see your new columns added to the end of your data table.

Select Segment Name